Why I built The Bell.

I'm Tove, based in Finland. I've spent 25 years in B2B commercial roles, mostly building and running sales engines for SaaS and technology companies.

Along the way I used most of the CRMs built for that world, and nearly all of them are built for sales teams with a RevOps department behind them. Solo operators and small teams get the same complexity, the same setup overhead, and pay for a dozen features they'll never touch.

I built The Bell for the sales process I actually needed: simple to set up, opinionated where it helps, and honest about what a small team really uses day to day.

It's still built and run by me, out of Finland.

Tove